We thought we'd kick off the first edition of The AT Journal with a bit of an introduction – why does Alex Tempany Jewelry exist, and what is our "why".
How We're Telling Peoples' Stories
Alex describes her approach to Alex Tempany Jewelry as single minded in purpose: that everyone has a story, and everyone's story is worth telling. It's her mission to give a voice to her customers and tell their stories.
"I admire bold, passionate and adventurous women, and am endlessly curious about the moments in their lives which have formed who they are. Every piece is designed to tell celebrate these journeys - our jewelry represents the adventures, the fond memories, the highs and the not-so-highs. We want our pieces to encompass everything from the everyday moments to the ones that define us. They tell your story"
The team here at ATJ in Melbourne handcraft every piece of jewelry that you see on the site. We use precious metals, unique stones and antique artefacts such as coins to create jewelry that embodies our customers' stories.
You might have seen on our Instagram, that we also make bespoke pieces. Alex works directly with clients to create custom jewelry - sometimes for a special event, sometimes 'just because'. If you're interested in having Alex craft a bespoke piece for a milestone in your life, you can reach out here.
Meet The Founder
Put simply, Alex is passionate about jewelry, and even more so, about jewelry with a purpose. She first started creating pieces in 2001 and has been refining her craft ever since. Over the years, creating jewelry evolved from a hobby, to an obsession, and it is now Alex's full time focus.
Leap Into The Unknown
In early 2019, Alex left her full-time role, and 15-year career in marketing and innovation to devote 100% of her time to ATJ. It was the attending of a Leadership Gathering on none other than Necker Island, which fuelled her decision to do this.
Through her corporate experience, Alex had developed the business acumen and solid brand and business skill set to build ATJ. However, it was the Gathering that gave her the confidence to take the business from side hustle, to full-time project.
The Leadership Gathering
So, I guess you want to hear more about this seemingly life changing gathering? Alex was a part of the Virgin Unite & Business Chicks Leadership Gathering in December 2018, which was a five day opportunity to connect with and learn from an incredibly diverse range of people.
One of the most moving moments from the Gathering was hearing stories from local survivors of domestic violence. This group of incredible women had endured so much, yet rather than telling stories of tragedy, they told of bravery, positivity and sheer resilience.
When the group asked the survivors what their greatest need was; it was for a shelter; a safe place where women could receive accommodation, counselling, food and protection.
The Range to Tell Their Story
On the journey home, Alex designed The Pineapples Collection, which was a commitment to contribute to building change for these women. Once home, she resigned from her full-time role, and turned her full attention to this impactful range.
The sale of each piece contributes $50 towards building the shelter. The range tells the story of these women, the one of hope, bravery and optimism. It's not only for them, but every person who wears one of The Pineapples has their own story, and it's a story we want to tell.
Alex's Favourite Pieces
We thought we'd wrap up this intro by sharing some of our all-time favourite pieces from the ATJ range. We asked Alex to pick these out, but we'd love for you to share your favourites in a comment below.
The Pineapples Stud Earrings 18ct Gold Plated
"These earrings represent everything that ATJ stands for – and are guaranteed to start a conversation!"Shop Now
She Who Wanders Statement Coin Necklace
"A piece which represents multiple facets of everyone's story – and is imbued with so much history."Shop Now
The EP Hoops
"Statement silver hoops are my daily staple!"Shop Now
The entire ATJ range can be found on our website and in a selection of retail outlets both in Australia and internationally.
We've got some exciting posts coming up over the next few months, so pop your email address down below if you'd like them delivered to your inbox.